Pengaruh Strategi Bauran Pemasaran Terhadap Kinerja Pemasaran Pada Petani Kar…

ABSTRACT The marketing mix strategy is a comprehensive and sustainable solution for the development of human and economic resources in rural areas. Marketing performance is a factor used to measure marketing success. This study aims to analyze the effect of marketing mix strategy consisting of product differentiation, product elasticity functionalization, added value and resonance on marketing …