Analisis Persepsi Konsumen Terhadap Bauran Pemasaran (Marketing Mix) Rotte Ba…

This study aims to determine the characteristics of Rotte Bakery Soebrantas consumers, analyze consumer perceptions of the marketing mix performance of Rotte Bakery Soebrantas, analyze consumer perceptions of the importance of Rotte Bakery Soebrantas marketing mix, and analyze Rotte Bakery Soebrantas marketing mix variables based on the level of performance and importance. This study uses a pur…