Analisis Persepsi Konsumen Terhadap Kinerja Bauran Pemasaran (Marketing Mix) …

ABSTRACT This study aims to describe consumer characteristics and analyze consumer perceptions of performance and analyze the level of importance with the level of performance of Rotte Bakery's marketing mix. This research was conducted at the Rotte Bakery Duri Sudirman bakery in Mandau District, Bengkalis Regency with a survey method in February 2021. The research respondents were 100 people …