Pengaruh Kesadaran, Norma Subyektif Dan Kepercayaan Terhadap Intensi Mengguna…

Indonesia is a country with the largest Muslim population in the world, but in reality the Sharia insurance industry is still far behind compared to the conventional insurance industry. Therefore, it is necessary to know what factors can increase people's intention towards Sharia insurance. The study conducted in Pekanbaru and aimed to know the effect of awareness, subjective norm, and trust m…