Analisis Persepsi Konsumen Beras Dan Implikasinya Terhadap Strategi Pemasaran…

ABSTRACT Marketing is one of the problems faced by farmers, this can be seen from the competition between rice from outside the region which is visible, namely rice from West Sumatra, and there are still consumers who do not know the quality of rice from Muara Uwai Village so that some consumers choose to consume rice. from outside Muara Uwai Village. This study aimed to determine the cha…