Analisis Pengaruh Persepsi Harga, Kualitas Website Dan Kualitas Produk, Denga…

This study aims to analyze the effect of price perceptions, website quality and product quality on purchasing decisions and the role of trust as a moderation of the effect of price perceptions, website quality and product quality on the Bukalapak site online purchasing decision for Riau University Postgraduate Students. The population of this study was active students of Riau University Postgra…