Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Dan Loyalitas…

This study aims to analyze the Influence of Product Quality and Price towards Purchase decision and Customer Loyalty of Nice Brand Tissue in Pekanbaru City. In this study consists of four variables: two exogenous variables and two endogenous variables. These variables are Product Quality (X1), Price (X2), Purchase Decision (Y1), and Customer Loyalty (Y2). The population in this research is the …