Pengaruh Brand Awareness Dan Persepsi Kualitas Terhadap Brand Equity Dan Kepu…

Competition in the Smartphone industry today is very rapid, this is marked by the number of producers who offer a variety of products to consumers So the company must have various strategies to survive in the competition. To face the competition, the company must be able to understand about the factors that influence the buying decision Samsung Smartphone. Among those to be studied are brand aw…