ABSTRACT MARKETING COMMUNICATIONS PT. ARISTA JAYA LESTARI (WULING MOTORS) IN INCREASING SALES IN PEKANBARU By : Kiki Syahputri Advisor : Evawani Elysa Lubis, M.Si This research is motivated by the author's interest in a marketing communication phenomenon carried out by Wuling Motors in increasing sales in Pekanbaru. Wuling Motors is a company engaged in the automotive sector, Wuling Motors …