Analisis Pengaruh Relationship Marketing Terhadap Customer Value Dan Customer…

This study aimed to determine the Analysis effect of relationship marketing on customer value and customer loyalt of BPJS Ketenagakerjaan branch Pekanbaru Kota. Analysis of data influence between research variables using multivariate SEM techniques based on variants, namely Partial Least Square (PLS) or often called PLS-SEM. PLS has a higher level of flexibility for research. Data was obtained …