Destination Branding Berbasis Kearifan Lokal Di Rupat Utara Sebagai Objek Wis…

This research is motivated by local wisdom in terms of culture in North Rupat which is used as a branding destination to increase tourism competitiveness at national and international levels. However, in various stages and implementation, it was found that there were still various weaknesses such as in the use of brand identity, in brand launch and introduction, brand implementation and at…