Analisis Data Pembelian Konsumen Untuk Menentukan Promosi Produk Menggunakan…

ABSTRACT Product segmentation is one of the marketing strategies used by business units to achieve goals, which include decisions regarding target markets, product placement, and product promotion. To could perform product segmentation more effectively and efficiently, it is necessary to process sales data, by grouping product data from the level of sales. Er Coffee as the object of research, …