By: Novella Indriani Email: [email protected] Thesis Supervisor: Meyzi Heriyanto Business Administration Study, Administrasi Major, Faculty of Social and Political Sciences. Riau University. Pekanbaru. Indonesia. Campus Bina Widya KM 12,5 Simpang Baru, Pekanbaru 28293 ABSTRACT This study aims to determine the effect of product quality and service quality on customers in shapin…