Pengaruh Aktivitas Merek Dan Pengalaman Merek Terhadap Kesadaran Merek Dan Ke…

As the current monopoly traffic accident insurance, nowadays Jasa Raharja has faced with the discourse of losing its monopoly privilege. Therefore, Jasa Raharja has to make sure that their customers would be highly satisfied. This study aims to analyze the direct and indirect effect of brand activation and brand experience toward satisfaction mediated by brand awareness. Population are customer…