Pengaruh Iklan Dan Citra Merek Terhadap Minat Belikonsumen Produk Merek Honda…

This study aims to find out how the influence of advertising (advertising messages, advertising copy, advertising design, advertising model, color and music advertising) and brand image (brand association superiority, brand association strength and uniqueness of brand association) to consumer buying interest , Favorite, choice, confidence and purchase) Honda brand products at CV dealers. Cempak…