Analisis Persepsi Konsumen Terhadap Bauran Pemasaran Produk Cake Pinang Paleo…

ABSTRACT This research aims to determine consumer characteristics, analyze the decisionmaking process in purchasing, determine consumer perceptions of importance and performance of the marketing mix attributes, and determine consumer satisfaction with the marketing mix of cake products by Pinang Paleo. The research sampling technique was done by purposive sampling methods. Data were analyz…