Analisis Pengaruh Kualitas Pelayanandan Harga Dengan Kepercayaan Sebagai Vari…

This study aims to know the influence of service quality and price with trust as a moderating variable towards Go-Ride consumer satisfaction in Pekanbaru. The number of samples in this study were 230 respondents as users of the Go-Ride transportation service, which is a variant of services provided by Go-Jek. The approach used is purposive sampling approach. Data analysis techniques use Partia…