Analisis Preferensi Konsumen Terhadap Buah Salak Pondoh (Salacca Edulis Reinw…

ABSTRACT This study aimed to determine the attributes of pondoh snake fruit (Salacca edulis Reinw cv Pondoh) which are consumer preferences in making purchasing decisions and to determine the attributes that are considered by consumers in making purchase decisions for pondoh snake fruit in Pekanbaru City. This research was carried out in three traditional markets in Pekanbaru City, which …