Peran Brand Equity Terhadap Customer Value Dan Repurchase Intention Produk Ka…

The purpose of this study is to understand the influence of every dimension of brand equity which consists of brand awareness, perceived quality, brand loyalty, and brand association, whether to customer value or to repurchase intentions directly. The data are collected by using questionnaires, derived from 200 Simpati Telkomsel card users in Pekanbaru City, determined by using purposive sampl…