Analisis Kepuasan Konsumen Terhadap Harapan Dan Kinerja Dari Bauran Pemasaran…

ABSTRACT Today's society has a lifestyle that includes drinking coffee outside of the house setting. This Change of lifestyle encourages the emergence of coffee shops in Indonesia, especially in Pekanbaru. Coffee Shops in Pekanbaru are continuously growing and spreading from downtown to the city's outskirts with different levels of consumers. The emergence of a number of coffee shops has l…