Pengaruh Threat Emotions, Brand Trust Terhadap Keputusan Membeli Dan Kepuasan…

The research was conducted in Pekanbaru. The purpose of this study was to determine the influence of threat emotion, and brand trust on purchase decisions and to determine the influence of threat emotion and brand trust to the consumer satisfaction also to determine the influence buying decisions on consumer satisfaction of Rexona deodorant in Pekanbaru. The population in this study are the tee…