Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Keputusan Pembelian Keripi…

ABSTRACT The chili chips business competition in Dumai City had a major impact on the UMKM Hj. Karmi Chili Chips, which experienced a decline in production due to decreased consumer demand. This study aims to analyze consumer assessment of the marketing mix of Hj. Karmi Chilli Chips and its comparison with competitors in Dumai City, determine the level of importance of marketing mix attributes…