ABSTRACT Based on the Pekanbaru City Transportation Service, the number of parking attendants has increased from year to year from 540 people in 2016 to 1470 people in 2021. Of these 1470 people, 6% are women. Until now, in several corners of the city of Pekanbaru, there are many women who work as parking attendants. This study aims to determine how to manage the impression of the front stage …