CD Skripsi

Strategi Pengembangan Industri Kecil Kerupuk Ikan Kecamatan Bengkalis Kabupaten Bengkalis

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ABSTRACT
This study aims to determine strategies that can be used to develop a small fish cracker industry in Bengkalis Regency through an analysis of the company's internal and external factors. The study was conducted on 12 respondents from fish cracker small industry businesses in Bengkalis Regency, using a quota sampling technique. The research was conducted using RBV and SWOT analysis by analyzing the company's internal and external factors. The results of the research show that in the SWOT diagram it can be seen that the position of the fish cracker small industry in Bengkalis Regency is located in quadrant I, namely aggressive strategy. Therefore the right strategy to do is the S-O strategy, namely utilizing the experience and skills possessed by the workforce through training and mentoring, maintaining product quality and attractive packaging through SOPs to increase sales, especially among tourists, maintaining competitive product prices, especially among tourists.
Keywords: swot analysis, rbv, fish crackers

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1702121893

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1702121893

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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