CD Skripsi

Efektivitas Komunikasi Opinion Leader Pada Kelompok Tani Kelapa Sawit Di Desa Surya Indah Kecamatan Pangkalan Kuras Kabupaten Pelalawan

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ABSTRACT
Actor SB is a source of information for oil palm farmers in Surya Indah
Village. This study aims to analyze the effectiveness of opinion leader
communication by identifying the role of SB actors as opinion leaders and the
characteristics of opinion leader and farmer. The method used is a survey method,
the sampling technique used is the random sampling method. Descriptive analysis
is used to describe the characteristics of opinion leader and farmers, while to
determine the effectiveness level of the previous opinion leader communication, a
likert scale is used and then analyzed descriptively. Based on the research results,
actor SB play his role as opinion leaders in Surya Indah Village with an average
score of 3.33. SB actor’s communication as an opinion leader in farmer groups
has been very effective with an average score of 4.15, while in interpersonal
communication, SB actor’s communication has also been very effective with an
average score of 4.40.
The characteristics of farmers are: all respondents are of productive age,
39.39% respondents have high school education, 36.36% respondents have two
dependents, 48.48% respondents have 15-20 years of farming experience, 42.42%
respondents have land area 4 ha, and are in a high level of cosmopolitanism.
Farmers actively participate in extension services. SB actor has characteristics,
namely he is 52 years old, having high school level education, having four family
dependents, having more than 20 years of farming experience, having 5 ha land
area and being in a high cosmopolitan level.
Keywords: opinion leader, communication, communication effectiveness

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 121 (0007)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Pertanian - Agribisnis., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 121 (0007)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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