Analisis Sistem Pemasaran Dan Pengembangan Strategi Pemasaran Beras Lokal Ria…

This research aims to analyze the local rice marketing system of Riau and marketing strategies at PT Sarana Pangan Madani. Rice issues in Indonesia include the availability and equitable distribution of rice and affordability of purchasing power by the community. Riau rice production in 2019 as much as 147,090 tons while consumption of 623,274 tons thus Riau has the ability to meet the needs o…