ABSTRACT This study aims to analyze the magnitude of the Willingness To Pay (WTP) value and the factors that influence the magnitude of the Willingness To Pay (WTP) value of visitors to the Taman Bunga Impian Okura tourism object, East Rumbai District, Pekanbaru City. The data used in this research is primary data in the form of a questionnaire with a total sample of 100 people visiting the Ta…