Perlindungan Konsumen Terhadap K L A I M B E R L E B I H A N P A D A Ik L An …

ABSTRACT This study discusses consumer protection against exaggerated claims in advertisements for skincare body lotion products at the Daviena store on Jalan Delima in Pekanbaru. The use of exaggerated claims is still commonly practiced by businesses in their product marketing. The discrepancy between claims and actual results can certainly harm consumers. This clearly violates Article 4 rega…