Analisis Pengaruh Planned Behavioral Lip Cream Kosmetik Wardah Terhadap Purch…

The phenomenon of using halal cosmetics among students is now increasing, this is based on the belief of students, especially Muslim students in Indonesia, that the use of halal cosmetics is safe. With this belief in halal cosmetic products, people do not hesitate to buy these products online. This study aims to determine consumer purchasing behavior by using theory planned behaviors. The …