Pengaruh Atribut Produk Dan Store Atmosphere Terhadap Keputusan Pembelian Pad…

This research aims to determine and analyze the influence of Product Attributes (X1), Store Atmosphere (X2), on Purchasing Decisions (Y) at Norma Coffee SM. Amen Pekanbaru. The data in this research was obtained by distributing questionnaires to Norma Coffee consumers, so the data in this research is primary data. The samples taken as research objects were 100 respondents from Norma Coffee cons…