Analisis Saluran Pemasaran Agroindustri Kopi Lasi Selaras Alam Di Kabupaten A…

ABSTRACT This research aims to analyze and evaluate the most efficient marketing channels in Lasi Coffee Selaras Alam. This research was conducted in Agam District, West Sumatra. The method used in this research is observation with qualitative descriptive and quantitative descriptive approaches. Qualitative descriptive methods are used to analyze marketing channels. Quantitative descriptive …