Strategi Pengelolaan Bauran Pemasaran Dodol Buah Ud. Putramandiri Di Desa Bua…

Managing marketing in the dodol fruit agro-industry business is needed to increase sales volume and customer loyalty. This s tudy aims to (1) Analyze alternative consumer decisions in fruit dodol consumption in Siak district. (2) Analyzing lever variables / attributes in managing the marketing mix of dodol fruit in Siak Regency. (3) Formulating the marketing strategy of fruit dodol in Siak…