Pengaruh Kualitas Layanan, Citra Perusahaan, Dan Nilai Pelanggan Terhadap Loy…

The purpose of this study is to determine the effect of service quality, cooeporate image, and costumer value on costumer loyalty through costumer satisfaction. The population were all of the costumers of Bank Rakyat Indonesia (BRI) Branch Office of Tuanku Tambusai Pekanbaru. The amount of ther costumers were 18.656 people in November 2018. The purposive method is used to take the sample as big…