Analisis Pengaruh Kualitas Produk Dan Harga Terhadap Brand Image Dan Keputusa…

This study aims to determine and analyze the effect of Product Quality on Brand Image and Price on Brand Image. To find out and analyze the influence of product quality prices on purchasing decisions through brand image and the influence of brand image on purchasing decisions. The research population was consumers of Yamaha Mio PT. Alfa Scorpii Pekanbaru City in 2017 is 3429 people. The sample…