Analisis Persepsi Konsumen Terhadap Produk Iam Chit-Chit

ABSTRACT This research to identify the characteristics of Iam Chit-Chit consumers based on their level of satisfaction, analyze consumer perceptions of Iam Chit-Chit's attributes and analyze the attributes that must be improved and maintained for consumer satisfaction in shopping at Iam Chit-Chit. The location of this research is Jalan Balam Sakti Panam Pekanbaru. The results of this study are…