Pengaruh Customer Relationship Marketing Terhadap Kepuasan Dan Loyalitas Nasa…

The level of competition in the banking industry in all parts of Indonesia, especially in the city of Pekanbaru, shows an increase, this is seen from the number of banks that provide and offer their products to customers. Among the banks in Pekanbaru City are BRI Tambusai Branches. Therefore, to be able to survive in the banking industry, the Bank must be able to maintain customers and increase…