Perilaku Berbelanja Mahasiswa Fisip Universitas Riau (Studi Kasus Penggunaan…

The presence of Buy Now Pay Later is increasingly widespread in society, especially among students as the second largest Paylater users. This study aims to determine: 1) the factors behind the use of Shopee Paylater among students, 2) the benefits of using SPaylater among FISIP UNRI students. This study is a descriptive qualitative study, with data collection techniques by interview, observatio…