Analisis Pemasaran Agroindustri Keripik Cabe Ika Di Kota Dumai Dimasa Pandemi…

ABSTRACT The purpose of this study was to (1) find out marketing function and marketing channel of Ika chili chips, (2) analyze cost, margin, efficiency marketing and producer share of Ika chili chips. The method used in this research is study case on the Ika chili chips agroindustry in the city of Dumai during the Covid-19 pandemic. Technique of marketing institution by Snowball Sampling meth…