Pengaruh Promosi Dan Citra Merek Terhadap Keputusan Pembelian Pada Konsumen P…

This research was conducted at PT. Jico Agung Pekanbaru, which is located on Jalan Arengka II, Block H Avian Warehousing Complex No. 7 Kel, Air Hitam, Kec. Payung Sekaki, Pekanbaru City, Riau. This study aims to determine the effect of promotion and brand image on purchasing decisions partially and simultaneously. This study uses a quantitative descriptive analysis method with the SPSS prog…