Peranan Efektivitas Iklan Dalam Membentuk Ekuitas Merek …

Automotive market, especially vehicles, is recently facing an hyper competitive circumstances because of so many brands exist in the market. Freed as a variant brand of Honda have to identify all predictors that may affect their customer’s loyalty. Research held to customer of Honda Freed in Pekanbaru. This research aims to test the direct and indirect effect of advertising effectiveness towa…