Analisis Tingkat Kepuasan Pengguna Kartu By.U Di Kota Pekanbaru Dengan Metode…

ABSTRACT This study aims to examine the level of customer satisfaction among By.U users in Pekanbaru City by employing the Importance Performance Analysis (IPA) method. The research population consists of all by.U users in Pekanbaru, with a purposive sample of 100 respondents. Data were collected through questionnaires and analyzed using the IPA approach to identify key service attributes …