Sago cracker traders from Pulau Godang Kari Village, Kuantan Tengah District, Kuantan Singingi Regency have been establishing their businesses for years and have survived until now, this can survive and develop inseparable from the social capital they already have. This research was conducted in Pulau Godang Kari Village, Kuantan Tengah District, Kuantan Singingi Regency, with the aim of; to de…