Pengaruh Relationship Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Kon…

This study aims to determine how much influence the Relationship Marketingand service qualityhave on consumer loyaltyof the Royal Asnof Hotel Pekanbaru. Relationship Marketingas a variable (X1), service qualityas a variable (X2), and consumer loyaltyas a variable (Y). The method in this study is descriptive and quantitative using the SPSS ver 23 for windows program, where the sample in thi…