Pengaruh Live Streaming Dan Price Discount Terhadap Impulse Buying Dan Positi…

This study was conducted with the aim of understanding the influence of live streaming and price discounts on impulse buying, with positive emotion as an intervening variable, in the Shopee application among the residents of Pekanbaru city. The population in this study consists of residents of Pekanbaru who have previously made impulsive purchases during live streaming on the Shopee app. The sa…