This research was conducted in the city of Pekanbaru, in Perum Pegadaian Syariah Subrantas Branch which is located at Jalan Hr. Subrantas Km 10,5, Sidomulyo Barat, Tampan Pekanbaru. The aim of this research was to determine the affect of income, the number of family dependents, administrative costs, and maintenance costs on the demand of gold pawning at Pegadaian Syariah Subrantas Branch in Pek…