Pengaruh Brand Equity Dan Kualitas Produk Terhadap Kepuasan Pelanggan Dan L…

This research conducted to find out the effect of Brand Equity and Quality of Products to Customer Satisfaction and Customer Loyalty Sim Card Internet Tri in Pekanbaru. There are four variables in this research such as Brand Equity (X1), Quality Products (X2), Customer Satisfaction (Y1) and Customer Loyalty (Y2). Population of this research is all Sim Card Internet Tri customers who use the sma…