Analisis Pengaruh Orientasi Pasar Dan Inovasi Terhadap Kinerja Perusahaan Unt…

This research was conducted on Small and Medium Enterprises of Riau Food Products in Pekanbaru-Riau. This study aims to analyze the effects caused by market orientation and innovation on the advantages of competing directly and against indirect competitive advantage through company performance. The population of this research is 108 business units. The sampling technique was done by sensus whic…