Analisis Persaingan Usaha Industri Advertising Di Kota Pekanbaru

ABSTRACT This study aims to determine the competition in the advertising industry in Pekanbaru City. The data used are primary data and secondary data. The population and sample in this study were the advertising industry in Pekanbaru City, which amounted to 15 business units. This study uses quantitative descriptive analysis to determine the conditions of business competition in the advertisi…