Pelaksanaan Promosi Paket Wisata Pada PT Kian Jaya Gemilang Wisata Tours & T…

The aim of this research is to find out respondent’s response to implementation of promotion tour package by Gemilang Wisata Tours & Travel, using promotion mix which consist of personal selling, and sales promotion. This research used Lupiyoadi and Hamdani (2006:74) theory. This theory divides promotion mix into 6 categories: advertising, personal selling, sales promotion, public r…