Analisis Perbandingan Sikap Konsumen Terhadap Atribut Produk Kopi Good Day Da…

This Study aime to compare the the consumer attitude toward product attributes of kopi Good Day and Luwak White Coffee Ready to Drink in Pekanbaru city. This research sample is the society of Pekanbaru city was consumed one coffee brand between of kopi Good Day and Luwak White Coffee was randomly selected. Data analysis using descriptive analysis with quantitative analysis, multiattributes mode…